Social Media Strategy

  • Succulent as you go to Cape Point nature reserve.
    Cape Point in Cape Town, South Africa.
For those who don’t know, what is a social media strategy?

A social media strategy is like planning to do something physically.


You will need the right equipment for whatever you are going to do, the same with social media.

Firstly you have to know why you need social media

Secondly you have to decide what you want to do with social media.
Thirdly you have to decide where you want to go with social media (get more visits to website or more recognition {brand building})
Fourthly you have to decide when you want to achieve certain goals (give yourself a reachable goal)
Now, you have to know HOW you will be achieving your goals

Why do brands and businesses need to have a social media strategy?

You need to know where and what you want to achieve, driving or guiding the audience to your website or do you want to build awareness of who and what you are.

The fastest best way to achieve this is through Social Media. If you have built up a strong following that is relevant to your market, this will be the way to drive audience with good quality content in any direction that you would like them to go. IE. A website or a special landing page where you can capture their emails for a later email campaign.

What are the basics of a solid social media strategy?

Testing, What, Where, Why, When and How. Checking out your competition on Social Media and see what they do and how they get their achievements.
Only through this continuous testing will you be able to determine where your audience are. When you know your audience, then, you can start to direct social media straight to them and target your audience specifically for whatever your goals are.

What is the process of creating a social media strategy?

Check what type of business you have. Check out your competition, what type of social media they have. Through this, you can decide what type of social media you need.
Some businesses only need Facebook and LinkedIn. Some need Facebook and Twitter. And then there are some that need Facebook and Pinterest or Google+
Once you have decided what type of social media you need, then you can start to set the profiles up and posting good exclusive content. Build audiences and start with your strategies

Identity “the origin from which your social strategy will emerge, it’s important to define what type of business you are but from the perspective of a two-way dialogue. Growing a brand uniqueness is pretty standard. However, two-way discussion requires brands to define the parameters — what to say, what not to say, and the trend to maintain — for the person or team handling the social media accounts.

Traditional marketing addresses similarity regarding outreach, but on social people reach to you. Not just your target audience, investors, employees, journalist, everyone. The most frequent point of collapse for brands must be if they just want to promote. Businesses need to know themselves from the viewpoint of who their audiences are and what those readers require. Without the support of the first three steps, she said campaigns present short-term victories, but no sustainable completion.

Who should be involved in the creation of the strategy and how it is implemented?

It all depends on the type of business that you tend to set up and also how big the business is.

Personally I would say that most everyone in a business should be involved with strategy, especially social media, everyone is affected in one way or the other. Your executives think different than your normal employees and that is mostly the type of people that you want to target if it is a Business to client strategy. If it is a Business to Business strategy, then your business executives should strategize and create what type of content they would like to see. Obviously, all is a test till you get something that works

This is pretty important!

When people set up a Social media platform, it does not matter what type of platform it is. A personal Facebook profile a business page on Facebook, Google+ Twitter, Pinterest or LinkedIn, etc., the first most important step will be to populate the bio and other information, address, contact detail, website and excellent looking graphics or photos.

Before inviting or letting other people see the profile or business page. Get your social media profile or page set up right and have it look beautiful? First impressions counts!

Remember that the about sections on most of the social media profiles or pages are indexable by Google. Get it right and use proper language with 1 or 2 of your most important keywords.

Andre Beukes


Top facing arrow for navigation

To the top

Comments are closed.